C.I.C.L.E. Publishes “The Bicycle Lifestyle Guide”

"Published June 16, 2009 by C.I.C.L.E. C.I.C.L.E.'s newly published booklet, “The Bicycle Lifestyle Guide”, is a small, but weighty, full-color 30-page little guide that features nice-thick pages, eye-catching illustrations, great photos and an inspiring message. Thanks to REI, we were able to publish a nice share of these, but if you don't have a hot copy in your hands, you can get a "feel" for it online."

"C.I.C.L.E.’s co-founder and Program Director, Shay Sanchez, has written and helped illustrate an inspired little gem that presents C.I.C.L.E.'s kindly message with snap and style. Its warm and inspiring tone makes it an easy read that never bores, drones or makes you feel like a schmuck for driving as much as you might. While it throws in a few notable hard facts, its direction keeps you encouraged and inspired and doesn't use guilt or shame tactics to spur you into action. Great design and illustration was key to creating a winning booklet, and we really hit the mark with designer Eric Cushing. Eric’s impeccable sense of design and clever sensibility really helped the booklet spring to life. Packed with great tips, an easy-does-it attitude, and lots of right-on-the money motivation, this simple, yet smartly woven, little guide is sure to get more people interested in the Bicycle Lifestyle.
And why not—when it sounds so fresh and fun to do?
While not meant to be the end-all on bike life, it's a great introduction that's sure to butter up the fence sitters and get them to jump-on-in to enjoy the warm waters of The Bicycle Lifestyle.

About C.I.C.L.E.
Cyclists Inciting Change thru Live Exchange (C.I.C.L.E.) is a nonprofit organization based in Los Angeles working to promote the bicycle as a viable, healthy, and sustainable transportation choice. C.I.C.L.E.'s Education, Encouragement, and Community-Building programs encourage and empower everyday people to choose bicycling as a lifestyle, and as a transportation solution that greatly enhances our quality of life on a personal and global level. Learn more about C.I.C.L.E. at www.CICLE.org"


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