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William H. Whyte

"William H. (Holly) Whyte (1917-1999) is considered the mentor for Project for Public Spaces, because of his seminal work in the study of human behavior in urban settings. While working with the New York City Planning Commission in 1969, Whyte began to wonder how newly planned city spaces were actually working out – something that no one had previously researched. This curiosity led to the Street Life Project, a pioneering study of pedestrian behavior and city dynamics.

PPS founder and president Fred Kent worked as one of Whyte's research assistants on the Street Life Project, conducting observations and film analyses of corporate plazas, urban streets, parks and other open spaces in New York City. When Kent founded PPS shortly thereafter, he based the organization largely on Whyte’s methods and findings. More than anything, Whyte believed in the perseverance and sanctity of public spaces. For him, small urban places are "priceless," and the city street is "the river of life...where we come together”. Whyte’s ideas are as relevant today as they were over 20 years ago, and perhaps even more so.

“Whyte’s work remains a living and usable handbook for improving our cities, our countryside, and our lives.” -- Nathan Glazer, Wilson Quarterly

“Holly always believed that the greatest lesson the city has to offer us is the idea that we are all in it together, for better or for worse, and we have to make it work.” -- Paul Goldberger, Architecture


Biography
Whyte was born in West Chester, Pennsylvania in 1917. He joined the staff of Fortune magazine in 1946, after graduating from Princeton University and serving in the Marine Corps. His book The Organization Man (1956), based on his articles about corporate culture and the suburban middle class, sold more than two million copies. Whyte then turned to the topics of sprawl and urban revitalization, and began a distinguished career as a sage of sane development and an advocate of cities.

In 1969 Whyte assisted the New York City Planning Commission in drafting a comprehensive plan for the city. Having been critically involved in the planning of new city spaces, he came to wonder how these spaces were actually working out. No one had researched this before. He applied for and received a grant to study the street life in New York and other cities in what became known as the Street Life Project. With a group of young research assistants, and camera and notebook in hand, he conducted pioneering studies on pedestrian behavior and breakthrough research on city dynamics.

All told, Whyte walked the city streets for more than 16 years. As unobtrusively as possible, he watched people and used time-lapse photography to chart the meanderings of pedestrians. What emerged through his intuitive analysis is an extremely human, often amusing view of what is staggeringly obvious about people's behavior in public spaces, but seemingly invisible to the inobservant.

The core of Whyte's work was predicated on the years he spent directly observing human beings, and he authored several texts about urban planning and design and human behavior in various urban spaces. Whyte served as an advisor to Laurence S. Rockefeller on environmental issues and as a key planning consultant for major U.S. cities, traveling and lecturing widely. He was a Distinguished Professor at Hunter College of the City University of New York. He was a trustee of the American Conservation Association, and was active in the Municipal Art Society, the Hudson River Valley Commission and President Lyndon B. Johnson's Task Force on Natural Beauty.


Perspectives
The Social Life of Public Spaces
Whyte wrote that the social life in public spaces contributes fundamentally to the quality of life of individuals and society. He suggested that we have a moral responsibility to create physical places that facilitate civic engagement and community interaction.

Bottom-Up Place Design
Whyte advocated for a new way of designing public spaces - one that was bottom-up, not top-down. Using his approach, design should start with a thorough understanding of the way people use spaces, and the way they would like to use spaces. Whyte noted that people vote with their feet – they use spaces that are easy to use, that are comfortable. They don’t use the spaces that are not.

The Power of Observation
Whyte suggested that through observation and by talking to people, we can learn a great deal about what people want in public spaces and can put this knowledge to work in creating places that shape livable communities. We should therefore enter spaces without theoretical or aesthetical biases, and “look hard, with a clean, clear mind, and then look again – and believe what you see.”


Quotable
“What attracts people most, it would appear, is other people.”

“One felicity leads to another. Good places tend to be all of a piece – and the reason can almost always be traced to a human being.”

“It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished.”

“We are not hapless beings caught in the grip of forces we can do little about, and wholesale damnations of our society only lend a further mystique to organization. Organization has been made by man; it can be changed by man.”

“The street is the river of life of the city, the place where we come together, the pathway to the center.”

“If there's a lesson in streetwatching it is that people do like basics -- and as environments go, a street that is open to the sky and filled with people and life is a splendid place to be.”

“The human backside is a dimension architects seem to have forgotten.”

"Up to seven people per foot of walkway a minute is a nice bustle"

“There is a rash of studies underway designed to uncover the bad consequences of overcrowding. This is all very well as far as it goes, but it only goes in one direction. What about undercrowding? The researchers would be a lot more objective if they paid as much attention to the possible effects on people of relative isolation and lack of propinquity. Maybe some of those rats they study get lonely too.”

“So-called ‘undesirables’ are not the problem. It is the measures taken to combat them that is the problem…”

"I end then in praise of small spaces. The multiplier effect is tremendous. It is not just the number of people using them, but the larger number who pass by and enjoy them vicariously, or even the larger number who feel better about the city center for knowledge of them. For a city, such places are priceless, whatever the cost. They are built of a set of basics and they are right in front of our noses. If we will look.""

Fonte:
http://www.pps.org/info/placemakingtools/placemakers/wwhyte

Willian H. Whyte: The social life of small urban spaces

Urban planning needs green rethink, por Martha Schwartz

"When it comes to environmental concerns, there has been altogether too much fragmented talk of buildings.
We have consistently failed to recognise that buildings are situated in wider landscapes that desperately need greater attention.
As I go about my work as a landscape architect, I regularly deal with our profession's role within the green agenda.
Unfortunately, I have found that we lag behind architects when it comes to participating in the conversation around sustainability; in fact, we are often relegated to presiding over green roof technology.
This is most ironic, because landscape architecture is, in fact, the profession that deals with the "green" part of the agenda.
The reason for the focus on buildings, as opposed to that of the surrounding landscape, is down to the fact that the uses of resources and energy can be addressed with a degree of simplicity and directness.
Meanwhile, landscape architects are left outside looking in on the discussion because our professional remit rests outside these technologically oriented and building-focused discussions.
This is problematic because the nature of our profession is to focus on pressing environmental issues in a holistic fashion, in what I call the Softer Side of Sustainability.
This approach involves creating a sense of place, identity and belonging, in order to develop sustainable communities and - I hope - improve the environment.

Living landscape
We seem to have forgotten that sustainability itself is a cultural notion, and that a building or a place must have value to people if it is to be used sustainably.


It is therefore vital that landscape architects assert this both in our advocacy and in our actual work; for so long as we trail behind the architects by topping their buildings with green roofs, we are simply fiddling while Rome burns.
The landscape is the canvas upon which we live our lives, join together as communities and build our cities.
Embedded and integral to the landscape are the ecological systems that must be understood and respected, as well as the infrastructural systems connecting us all together.
I am not simply referring to gardens and majestic wildernesses; in fact, the most sustainable form of human habitation is the city.
This is where we collectively need focus our activities, and this is also where landscape architects can be of real use.
Encouraging people to live side by side more closely will help the local ecology to flourish, because the community can utilise superior water stations and sewage treatment plants, as well as improving electricity consumption patterns.
Cities also inspire a collectivisation of wealth, allowing local governments to better build and equip schools, libraries, and performing arts buildings.
So the reward of collectivisation can be true sustainability. City inhabitants, from a variety of backgrounds, can be quickly made aware of environmentally friendly ways to live.

This, in turn, can result in people influencing one another as they incorporate progressive lifestyle changes into the fabric of their diverse daily lives.
Landscape architects ought to help to make cities better places for all who live within them through the establishment of good connectivity and open spaces, the promotion of public transportation and, very importantly, ensuring water is used responsibly, with run-off being managed and put back into the ground.
In addition, landscape architects ought to ensure developers plant as much as possible so that we have an abundance of trees and permeable surfaces.
Careful and inspired design can make all the difference between a place that is viewed as no real significance to anyone, and a place that attracts people, creates vitality, and is cherished by its inhabitants.
The design of Exchange Square in Manchester, UK, is a good example of how careful attention to a community's history and a site's geology can foster the sort of intellectual and emotional investment in a place that leads to real sustainability.
Exchange Square is a wonderful outdoor living room created from a space that was formerly an ignored and ugly traffic intersection, bombed by the IRA in 1996.
The revamped square is now hugely successful; a vibrant and well-used space for everything from watching soap operas during the lunch hour to greeting the Queen.

10-minute rule
Currently, some urban authorities, such as New York, fall short of implementing the issues around the Softer Side of Sustainability, but they are heading in the right direction.

For example, PLAN NYC, the sustainability agenda for the eastern US concrete jungle, includes a proposal to ensure that all New Yorkers live within a 10-minute walk of a park.

But this reference to parks is the only mention of the landscape in the NYC sustainability agenda.
PLAN NYC is certainly a marvellous commitment to improving the lives of citizens by giving them access to fresh, green, open spaces. But it does not push the envelope quite far enough.
It does not advocate the vital commitment to landscapes that reflects the most forward visual thinking, through dynamic, inspirational design, and structured attentiveness to community histories.
The role of landscape architecture is once again one of green embellishment, adding parks here and there, rather than sustainability agenda-setting through thought-provoking design.
Although NYC embraces its image as the centre of the global contemporary art scene, it has supported neither adventurous architecture nor landscape architecture.
For the best examples of this, we have to look to areas like Germany's Duisberg Nord Parc in the Ruhr Valley, or the beautiful green spaces of the Park Andre Citroen in Paris.
So how are we to implement The Softer Side of Sustainability?
First, we should incorporate the expertise of landscape architects into the planning process leading up to the establishment of sustainability agendas such as PLAN NYC.
This planning process should include measures to encourage compaction of the urban landscape, along with more efficient public transportation.
Secondly, we should increase sustainability education for students of landscape architecture, architecture, and urban development.
Finally, American builders should learn from the design overviews used in much European urban planning, but extend their minds to reflect the sophistication of landscape thinking.
Three straightforward steps, but they are key to deciding whether cities can develop effectively for the 21st Century, or remain mired in yesterday's thinking."
Martha Schwartz is a US-based landscape architect specialising in master plans, art commissions, urban renewal, reclamation and redevelopmen.

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